Black Friday is the most highly anticipated shopping holiday of the year, not only in the U.S. but also globally. It’s not just a one-day event. It stretches over the Black Friday weekend and well into the following week. This is the perfect shopping season to snag the best deals on some of the most coveted items on your wish list. That said, it's also the most competitive shopping period of the whole year. With tens of thousands of deals, millions of buyers – both seasoned and new – it makes sense to be prepared and have a plan. Undoubtedly, the primary goal is to get the best deal before the items go out of stock. But with so many deals, you also risk draining your bank account. To make the most of the busiest day to shop, here are some of the top tips to keep in mind.
Download Apps and Check Out the Ads
Dozens of apps compile the best deals and most of them are location-specific. These Android and iOS apps make the Black Friday frenzy more manageable by sending you alerts on the stores that have coupons, special deals, and even gives you price comparisons. And the best part is that most of the apps are free. Some of the apps worth checking out include Flipp, The Coupons App, and Shopular. Likewise, this time of the year, local newspapers are likely to be stuffed with ads, coupons, and circulars. So, be extra vigilant if you want to land the biggest discounts.
Get on Social Media
The online platform has truly made the world a global village. When it comes to Black Friday, most stores fill up their social media accounts with the promotional activity of the deals to expect. By following your favorite retailers, you can get a head start of what to shop come Black Friday. If you're on Facebook, follow the retailers Facebook pages and you will receive targeted ads.
Don’t Give in to Impulse Buying
The last thing you want after Black Friday is regret. The trick is to prepare your wish list with the items you want the most. Knowing what you want will go a long way into preventing impulse buying. Remember, there will be countless deals and most of them will be very tempting. Without a good plan, you’ll end up buying items that you hadn’t planned for and leave out the ones you really wanted. For this reason, thorough research should be a priority. Know the best performing brands in your areas of interest. For instance, if you want a 4K TV, check out popular brands like Sony, Samsung, and LG. It also goes without saying that you need to have a budget in mind. This is true, especially when almost every item is up for grabs at crazy discounted prices. So, be careful with your purchases and stick to your wish list.
Shop for Big-Ticket Items First
Black Friday discounts vary from item to item and some have better deals at certain times of the day or night. Bigger items like TVs offer the biggest discounts compared to smaller items like toys. Therefore, when shopping, go from big to small. Be on the lookout for doorbuster prices, early-bird specials, and midnight crazy sales. Additionally, take advantage of stores that open on Thanksgiving to get Black Friday specials that can be ordered online and collected from your local store.
Don’t Shop Alone and Get There Early
This is sound advice, especially on the busiest shopping day or week for most retailers. Get your friend, partner or relative to take you to the most convenient store in your area and divide your shopping list. While you're in the electronics section, your spouse or sibling is in the apparel or cosmetics section of the store. This not only saves you time but you're sure to get the best deals before the items run out of stock. Additionally, this strategy reduces confusion where you don’t know which section to start shopping. It's also worth mentioning that the earlier the better. On Black Friday, you can expect to encounter long queues, heavy traffic, crowds, and other unpleasant situations. Therefore, to avoid unsafe circumstances and altercations which could possibly lead to tragic endings, get to the store early and be extra cautious in all situations, including in the parking lot for late shoppers rushing to the store.
To Consider Before Your Purchase
- It pays to plan ahead before Black Friday. Most retailers use social media accounts, newspapers, and flyers to alert customers about upcoming deals.
- Compare prices of different stores before settling on the best offer.
- Get your itinerary ready and remember to use your credit cards to earn points or to redeem reward points earned during the year.
- Download Apps and Check Out the Ads: You will get alerts on the best prices, coupons, and even the least crowded stores.
- Get on Social Media: This helps you keep track of upcoming deals in your area.
- Don’t Give in to Impulse Buying: Have a list and stick to it.
- Shop for Big-Ticket Items First: Start with big items like electronics and appliances since they have the biggest discounts compared to smaller items.
- Don’t Shop Alone: Divide and conquer will work in your favor when shopping on the most competitive day of the year.