While the rage to boycott made-in-China products continues to intensify, the debate on whether Indian products are better than Chinese ones is not going away any time soon. The clash in the India-China border, the worst in nearly five decades that left 20 Indian soldiers dead and more than 70 others injured, has only escalated anti-China sentiments. A recent survey by social media firm, LocalCircles, found that 97 percent of Indians said they will boycott Chinese products, including major brands like Xiaomi, Oppo, Vivo, and Tik Tok.
The Aftermath of Covid-19
While we can all agree that the number of Chinese goods in our homes has been increasing over the years, many countries began to view China as an unreliable partner in the aftermath of the deadly coronavirus. It is not just India looking for a way out of China. Japan has already set aside Yen 243.5 billion to help companies shift their production units out of China. Reports are strife that India has set aside a large pool of land to welcome firms looking out of China to construct their manufacturing plants. And as more people are now thinking twice before picking up goods made in China, India has a huge demand to tap into. Profitable manufacturing in China is nearly becoming a thing of the past, which makes manufacturing in India the next cost-effective alternative to China. Countries that will be looking for opportunities elsewhere in terms of workforce and space are now considering tapping into India.
Why India Is on the Right Path The Language Advantage
Thanks to the British-based education system, India is way ahead of China when it comes to speaking and understanding English. In India, English is the second, official language, while in China, most businesses need a translator since not most Chinese can speak English. Since India enjoys the edge when it comes to communication, it has a smaller culture gap to bridge, no wonder it is known as the ‘Outsourcing hub’ for services, considering the number of customer service centers for English speaking countries that are based in India. That said, it poses a healthy competition to china in regard to foreign investors.
Unlike China which manufactures all kinds of products to cater to different markets, India’s products are primarily made to cater to the Indian market. This means that products can be of better quality since there is no need to manufacture several varieties of a single product. While China has a wider global market to cater to, it has to deal with different legal requirements and culture set-ups. This translates to manufacturing products of different qualities to suit the different markets.
Quality of Products
It is a fact that 'Made in China' products suffer from poor quality, and that gives their brand a bad name. That explains why most companies, including Indian business people, source products from China. They know they will get cheaper products in China (since it’s what most Indians want) and then make good money out of it by selling at a higher price. By cutting off the ‘Made in China’ goods from the Indian market, local consumers will have access to better quality 'Made in India' products, and gradually, selling sub-standard products from China will be a thing of the past. We should not sacrifice the quality of goods over cost. Plus, supporting local companies is one way to boost our economy.
Indian products are more compatible with local consumers and more reliable than Chinese goods. The only advantage that Chinese products have is affordability. They managed to penetrate deep into Indian homes, but people are slowly starting to realize that these products do not last long at all. Additionally, Indian products have better guarantee and quality, and you can get handmade items with high quality compared to machine-made items in China.
According to Consumer Electronics and Appliances Manufacturers Association (CEAMA), 95 percent of consumer electronics and appliances sold in India are produced locally. While calls for boycott are increasing, the transition is not going to be easy. But, we have to start somewhere, and shifting our focus to locally made products is a step in the right direction.
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